Over the last week, renewable energy on its own hasn’t been brought up
much in conversation, but a connection to renewables has, in the form of Tesla,
Elon Musk’s brainchild. Now whilst this company originally specialised in high
tech electric cars, the company has used its success in this field to push the
sustainable living to the next stage. Powerwall battery systems have been
linked with solar panels and even solar roof tiles, which allows storage of
electricity generated, so that it can be used at night for example. This has
been shown to be highly effective in Australian homes, at a similar cost to paying
for fossil fuel generated electricity – surely a win-win.
Tesla is precisely what the developed world needs to push forward
renewable technologies. They have created products which as technologically
advanced, whilst also generating demand from ‘normal’ households. Typically
eco-homes and solar panels have been restricted to eco-warriors or those who
benefit from government grants, but this allows it to be opened to the market,
for all to access, at an affordable price – something which will become even
more apparent with the release of the ‘Model 3’ car, an affordable electric
saloon.
By combining environmental benefits with state of the art technology,
such as autonomous driving, Tesla offers consumers more than just peace of mind
that they are more environmentally friendly, they also provide great products, at
reasonable prices. A lot of the renewable methods and innovations discussed
have been in very preliminary stages, and have significant barriers to overcome
before they can be applied, but Tesla already has these products available now,
and the products are extremely popular. Perhaps the market approach, rather
than the infrastructure and government-side approach to renewable energy, is
the way forward. It has certainly gained enough traction.